The Artists Fund expanded its offerings this past year to include webinars as well as in-person seminars to help educate Festival artists with topics to help them expand their skills and business expertise in the creation of their art. Some of the past sessions are now available for viewing online.
“I attended the webinar on building my website to add a commerce element so I can sell my art online, as well as at the Festival. It was nice seeing how my fellow artists are embracing these new technologies to support the sales of their art.”
Webinar attendee for "How to Set Up an E-commerce Website to Market and Sell Your Art"
Our most recent webinar explains how an artist can most effectively put Instagram to work for them, to create greater visibility and build clientele. We’ve invited an experienced Social Media manager to create a very targeted presentation, explaining how artists can best leverage Instagram. Learn about strategy and approach, content planning, community engagement, reporting/analyzing insights, publishing, making Reels and more. Additional appearances made by Sharon Jackman and Wendy Wirth.
Speakers
Betty Sandoval is a Social Media Manager at an advertising agency in Huntington Beach, working in-depth with clients to create and share experiences online for their audiences.
Susan Hoehn is a Festival of Arts exhibitor and Board Member of The Artists Fund, and creates contemporary paintings in oil.
Sharon Jackman has been working in clay since 2000, and in 2006 left her job as director of product marketing at a software company to pursue ceramic art full time. She has exhibited her crystalline ceramics at FOA for five years. Sharon is a board member and Chairperson for The Artists Fund Professional Development Committee.
Wendy Wirth is a Festival of Arts since 2010, and is the current Vice President of The Artists Fund. She creates landscapes in acrylic and oil, and actively volunteers for other arts organizations.
Artists’ statements and biographies are not only important, they’re also essential. But finding the best—and strongest—way to describe yourself might feel daunting. Learn the differences and the Festival’s requirements for each. Discover a variety of biographical structures, including those that focus on accomplishments, process or motivation. Our well-known speaker guides the viewer to avoid generic and overused phrases, strengthen weak sentences and connect with an audience. Tailored specifically toward Festival of Arts exhibitors, actual FOA biographies will be examined. Additional appearances made by Mike Tauber, Sharon Jackman, and Wendy Wirth.
Speakers
Marrie Stone is a freelance writer and podcaster with deep ties to the local Laguna Beach arts community. Her fiction and essays have appeared or been accepted for publication in numerous journals, magazines and various online blogs. She co-hosts the weekly podcast Writers on Writing, where she has interviewed more than 600 writers, poets, and literary agents.
Mike Tauber is a Festival of Arts exhibitor and program director for The Artists Fund, and creates art in paint, ceramic tile and cement relief. Along with writing The Artists Fund newsletter, he also provides marketing pieces, press releases and promotion for numerous local arts organizations.
Sharon Jackman has been working in clay since 2000, and in 2006 left her job as director of product marketing at a software company to pursue ceramic art full time. She has exhibited her crystalline ceramics at FOA for five years. Sharon is a board member and Chairperson for The Artists Fund Professional Development Committee.
Wendy Wirth has exhibited at the Festival of Arts since 2010, and is the current President of The Artists Fund. She creates landscapes that capture our breathtaking local scenery in acrylic and oil, and actively volunteers for other arts organizations.
Properly lighting your artwork in your exhibit booth can profoundly affect your success at the Festival of Arts show this Summer. Besides making your work look spectacular, it also enhances the professional appearance of your art business. Learn about different fixtures, tubes and bulbs, discover temperature, brilliance, and direction, and explore which applications are best for reflective, verses non-reflective art mediums. Discussion includes how to hang lights for various FOA booth shapes, how to conform to code, and pass inspection. Attendees will see actual samples of lighting, as demonstrated by Graves in the darkened presentation space.
Speaker
Rick Graves is Vice President on the Board of Directors for The Artists Fund at the Festival of Arts and also a long-time Festival exhibitor. He specializes in fine art photography and videography with a focus on high energy motor sports, ocean scenes, and social gatherings.
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Interested in selling your artwork online? Want to discover how to make your work easier to purchase? This webinar video showcases two seasoned Festival of Arts exhibitors who share their experiences in developing online shopping environments. Rick Graves will present the website he built using WordPress and the WooCommerce plug-in for his fine art belt business. Then, Sharon Jackman will present her experience using Weebly on the SquareUp platform to market and sell her ceramics. These professional artists will explain why they chose the apps, how they set them up, and why they work best for them.
Speakers
Rick Graves specializes in fine art photography and videography with a focus on high energy motor sports, ocean scenes, and social gatherings. In this webinar, Rick showcased his new website fineartbelts.com which offers his unique images as wearable art and accessories. Rick is Vice President on the Board of Directors for The Artists Fund at the Festival of Arts.
Sharon Jackman has been working in clay since 2000 and in 2006 left her job as director of product marketing at a software company to pursue ceramic art full time. She has exhibited her crystalline ceramics at FOA for five years. Sharon is also on the Board of Directors for the Artists Fund at the Festival of Arts.
Wendy Wirth
Wendy is a Festival of Arts exhibitor in landscape painting (and current President of The Artists Fund) and has exhibited since 2010. She will share tips on developing a personal brand and connecting via print media.
Sharon Jackman
Sharon has been a Festival of Arts exhibitor in crystalline-glazed porcelain since 2013. She will speak on how she manages client lists with Excel and Mail Chimp.
Loretta Alvarado
Loretta joins our discussion from the Art-A-Fair as the Treasurer and is also an exhibitor in fiber art. She will talk about merchandising art to expand sales by incorporating it into apparel, home goods and other creative products.
